In the context of Cuba representations shape political realities è domination of Cuba
Brenner professor of
international relations at American University 2010
Philip “The Power of Metaphor: Explaining U.S. Policy toward Cuba” Diplomatic
History 34.2 wiley online
The
central premise of Cuba in the American Imagination is first that the metaphors U.S. officials used to describe Cuba defined their reality regarding Cuba. Second, while the depictions of Cuba changed over time, their messages were roughly constant:
the United States is superior to Cuba, has a
natural right to possess it, and is morally responsible for shaping Cuba's
affairs.
Political
leaders do not use metaphors merely to make their
speeches more lively. They are an
efficient means of communicating a complex reality in commonly accepted terms
that then provide the basis for acceptable action. As George Lakoff observes, they “limit what we notice, highlight what we do see, and provide part of the
inferential structure that we reason with.”1 While officials may not always use metaphors with intentionality, Pérez notes, in the case of Cuba they “were
not deployed randomly. . . . Metaphorical constructs provided a normative
grounding for a version of reality and validation of conduct” (p. 36). The domination of Cuban affairs became the “reasonable
discharge of North American moral conduct.” This mode of relating to Cubans
became so normal that Americans rarely questioned whether it was appropriate, which Pérez argues provides
“corroboration of the power of metaphor to reproduce premise as proof” (p. 22).
Metaphors alone do not explain U.S.
policy. But they are an appropriate
starting point for considering political and economic factors, because nearly
all of the metaphors, Pérez concludes, “functioned in
the service of U.S. interests. . . . Americans came to their knowledge of Cuba
principally by way of representations entirely of their own creation” (p. 22). Their Cuba, he remarks, “was,
in fact, a figment of their own imagination and a projection of their needs” (p. 23).
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